“You carried us through Black Friday, man. $34K spent on that one script alone.” · Marcus, Skincare DTC
Creative strategist · Manila, remote with US hours

Ads for DTC brands that actually scale.

$12.8M+ in Meta spend behind my ads. Research, scripts, editor briefs and weekly iteration for 8-figure brands scaling on Meta.

Book a call See case studies
Ads forSpotmindersRhykinYumYum
Lifetime results · ads I scripted or produced
Meta ad spend$12.8M+
Attributed revenue$21M+
Purchases driven200K+
Concepts shipped2,000+

Concepts by lifetime spend

$1M+
1
$500K+
5
$250K+
12
$100K+
27
$50K+
43

Biggest wins

  • $1.66Mspent on my top ad
  • 2.42 ROASon $877K of spend
  • $121Kspent in an ad's first 5 days

Meta Ads Manager, Sep 2026.

DDaniel · Fitness apparel“Nobody ever asked me about my customer data before starting.”
DDaniel · Fitness apparel“The scripts feel like they're talking directly to my customer.”
JJasper · Supplements“Yours got a 2.8 ROAS in 48 hours.”
DDaniel · Fitness apparel“It's weird how accurate they are.”

I find what your buyers already say, and turn it into ads.

About

Six years of making ads. Now I decide what gets made.

Hey, I'm Burton 👋

I'm a creative strategist for DTC brands scaling on Meta, across tech, pet care and food. That includes 8-figure brands like Spotminders, an Apple Find My tracker brand with 1M+ customers, where spend on my ads alone has scaled to $1M+/month.

Before strategy, I spent 5 years and 1,000+ hours editing ads on Upwork (100% job success, 4.9/5 from 35 reviews). Reading what the data said after every ad taught me why people buy, and clients kept asking me what they should make next. So strategy became the job.

Outside the ad account, I'm usually out shooting street photography.

DR scriptwritingVOC researchHooks & anglesEditor briefing & QCUGC & AI avatar adsCreative testingTOF / MOF / BOF mappingUS · UK · EU · AU35+ and 55+ buyers
Case studies

The results, and the scripts behind them.

Each script doc includes the brief: persona, angle, funnel stage, hooks and voice direction.

01SpotmindersTech · Apple Find My trackers · 1M+ customers

Scaled spend on my ads alone to $1M+/month on Meta.

Built an ICP voice system from Reddit, review and comment mining, then ran single-variable hook tests to find winners fast and iterate on them.

$12.6M+Meta spend on my creatives
$20.9M+attributed revenue
$1.66Mon my top ad, 26K+ purchases
The work
Carousel ThievesTravel story · 3 hooks
Read script Watch ad
Sending It BackCar owner · 3 hooks
Read script Watch ad
02RhykinPet care · UK DTC

Lifted new-batch ROAS from 1.11 to 1.83–1.96 in five months.

Wrote 6 concepts a week, while spend on each new batch grew 2.8x.

$165K+spend behind my concepts
$282K+revenue
2.04 ROASon my top concept, 600+ purchases
The work
When Strong Swimmers Get TiredDog life jacket · 3 hooks + editor brief
Read script Watch ad
03YumYumFood · Australian umami seasoning

4.79 ROAS, and still running a year after launch.

Scripted and produced the account's top-spending active ad, end to end.

$8K+spend
$40K+revenue
#1top-spending active ad
The work
Meat VelvetFood · 4 hooks
Read script Watch ad
Systems

The system behind 2,000+ concepts.

What happens between your product page and a winning ad.

Buyer-voice personas

An ICP voice system built from Reddit, review and comment mining, so every script sounds like a real buyer.

Funnel-mapped angles

Every concept is mapped to a funnel stage, so cold traffic and warm buyers get different hooks, proof and offers.

Reference-led briefs

Each script ships with voice direction and a reference ad to work from. Editors bring their own instincts, and I QC every cut before it goes live.

One variable at a time

Hook tests with body, CTA, offer and landing page locked, so every winner tells you exactly why it won.

Weekly winner review

Every week I take the best-performing creative and turn it into multiple new concepts, each one built to test a different thing.

This week's winner
New hooksSame ad, fresh openers
New frameworkSame angle, new structure
Persona-tunedMechanism reworked for another buyer
New angleSame framework

What runs every week

Persona voice atlasHook-theory checklistEditor brief templateIteration briefsWeekly data reviewNotion → Air → launch pipelineAd copy for every scriptLanding-page routingAI avatar ads
ResearchVOC · data
BriefAngle · persona
ScriptHooks · body
EditEditor QC
LaunchTagged tests
IterateWinners first
Kind words

What clients are saying.

M

Marcus · Skincare DTC

online
bro the ad you made just hit a 4.2 ROAS on the first test
my partner literally said "who is this guy?!"
haha let's scale it. I already have 3 new angles from the data
you carried us through Black Friday man. $34K spent on that one script alone
J

Jasper · Supplement Brand

online
ok so we tested 4 creatives from other editors last month and none of them broke even
yours got a 2.8 ROAS in 48 hours. what are you doing differently
the research step. I knew exactly what your buyers care about before I wrote the hook
yeah we're never going back to how we were doing it before
D

Daniel · Fitness Apparel

online
I've been working with freelancers for a year and nobody ever asked me about my customer data before starting
that's the whole point. if you don't know who's buying you're just guessing
the scripts you wrote feel like they're talking directly to my customer. it's weird how accurate they are
scaling to $500/day on that first batch
Fit check

Is this for you?

Good fit

  • You're spending $30K+ a month on Meta ads
  • Your product already sells. You just need better creative to push it further
  • ROAS has gone flat or is dropping even though you're spending more
  • You want ads built on real buyer research, not gut feel
  • Profitability matters more to you than just running more ads

Not a fit

  • You're spending under $10K a month on ads
  • You only need a video editor or designer. I do the strategy and the scripts too
  • You want quick hacks instead of understanding your buyers
  • You're not comfortable sharing ad account access so I can read the data
FAQ

Before you book.

We look at your brand, your current ads and your numbers, and talk through what I'd test next. If it's a fit, we talk about next steps. If not, no hard feelings.

Both. I research, write and brief every concept. Through BurtonG Creatives, my team of video editors turns the scripts into finished ads, and I QC every cut.

Ad account access (view-only is fine), your product info, and any existing creative assets.

US, UK, EU and AU, and I'm heavy on 35+ and 55+ buyers, across tech, pet care and food.

I'm based in Manila and work remotely, with hours that overlap the US.

That's what the weekly data review is for. Every batch gets read against the numbers, and the next round of angles and hooks is built on what actually converted.

Let's talk about your ads.

Hop on a call with me. Tell me what you're selling, how your creative is performing and where it feels stuck.

Book a call burtongarret024@gmail.com
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